OFOTD
OFOTD
Social
Social
Media
Media
With OFOTD's mission to connect youth culture with fashion, particularly the rising influence of K-fashion, I was responsible for developing and curating content that nurtures an exciting and dynamic fashion ecosystem.
With OFOTD's mission to connect youth culture with fashion, particularly the rising influence of K-fashion, I was responsible for developing and curating content that nurtures an exciting and dynamic fashion ecosystem.
INFO
client
OFOTD
WORKScope
Art Direction, Graphic design, Content planning
Time span
2024- Apr 2025
Commitment
Direction, Concept and Plan. Guidance for Team members
Couldn’t finish the project without:
Junior Designer: Minh Tam
INFO
client
OFOTD
WORKScope
Art Direction, Graphic design, Content planning
Time span
2024- Apr 2025
Commitment
Direction, Concept and Plan. Guidance for Team members
Couldn’t finish the project without:
Junior Designer: Minh Tam
Social Plan
To embody OFOTD’s mission as a bridge between fashion statements and youth culture, our social media direction was designed to strike a thoughtful balance between global fashion trends and the distinct impact of Hallyu (Korean Wave).
Rather than simply following mainstream cycles, our strategy looked both forward and inward:
Forward: by tapping into emerging industry trends and styling moments from K-pop, street fashion, and digital runways.
Inward: by spotlighting hidden gems, particularly young designers who reflect OFOTD’s belief in creativity from the ground up.
This dual approach allowed us to develop a content ecosystem that not only curated what’s trending—but also contributed to shaping what’s next.
To embody OFOTD’s mission as a bridge between fashion statements and youth culture, our social media direction was designed to strike a thoughtful balance between global fashion trends and the distinct impact of Hallyu (Korean Wave).
Rather than simply following mainstream cycles, our strategy looked both forward and inward:
Forward: by tapping into emerging industry trends and styling moments from K-pop, street fashion, and digital runways.
Inward: by spotlighting hidden gems, particularly young designers who reflect OFOTD’s belief in creativity from the ground up.
This dual approach allowed us to develop a content ecosystem that not only curated what’s trending—but also contributed to shaping what’s next.
Visual Direction
To establish OFOTD’s editorial tone, the content strategy blended fashion commentary with Hallyu culture. The visual direction emphasized bold type, clean layouts, and consistent framing: positioning OFOTD as both a curator and a cultural critic - like your chic friend.
To establish OFOTD’s editorial tone, the content strategy blended fashion commentary with Hallyu culture. The visual direction emphasized bold type, clean layouts, and consistent framing: positioning OFOTD as both a curator and a cultural critic - like your chic friend.
Crafting the Vibe
One of the biggest challenges in managing OFOTD’s main social channel - Instagram, was striking the balance between visual consistency and fresh, engaging content. While maintaining a strong, recognizable aesthetic, each post was designed to carry its own twist, whether through layout, typography, or cultural reference. This allowed us to explore fashion from multiple perspectives while keeping the feed cohesive, curated, and creatively alive.
One of the biggest challenges in managing OFOTD’s main social channel - Instagram, was striking the balance between visual consistency and fresh, engaging content. While maintaining a strong, recognizable aesthetic, each post was designed to carry its own twist, whether through layout, typography, or cultural reference. This allowed us to explore fashion from multiple perspectives while keeping the feed cohesive, curated, and creatively alive.
Supporting emerging talent is a core pillar of OFOTD’s identity. For every brand we collaborated with, my team and I focused on translating their unique character and story into strong, tailored visual design. From concept to layout, we crafted content that highlighted what made each designer distinct, while still aligning with OFOTD’s overall aesthetic.
Supporting emerging talent is a core pillar of OFOTD’s identity. For every brand we collaborated with, my team and I focused on translating their unique character and story into strong, tailored visual design. From concept to layout, we crafted content that highlighted what made each designer distinct, while still aligning with OFOTD’s overall aesthetic.
